By Carly Ottaway · Web of Words
Your next level isn't becoming someone else.It's seeing yourself more clearly.
The Brand Mirror is a deeply personalized brand clarity experience that blends your Human Design, astrology, and the story only you can tell.
Through the lens of your chart and your own words, you'll discover the message, voice, and visibility strategy that has been there all along.
“How did you create this magic?! My Brand Mirror reading nailed it, and the action steps are amazing. It's so good!”
This isn't another personality test.
The Brand Mirror doesn't tell you who to become. It reflects who you already are, and translates that into a brand people can recognize, trust, and remember.
Because the strongest brands aren't built by copying someone else's strategy. They're built by becoming more fully yourself.
What arrives
Eight sections written just for you.
Your Human Design type, profile, strategy and authority, alongside your astrological placements, are woven into the chapters wherever chart data is available.
Your reading also has a short personalized title, and your downloadable PDF includes a chart summary.
Generated with AI using Carly’s reading framework, your chart data, and your own answers. Each reading is not individually written or reviewed by Carly.
One reading: $77 + HST (CAD). This is an instant, personalized digital reading. All sales are final — no refunds, exchanges or cancellations, including before your reading is generated. Read the Terms and Privacy Policy before purchasing.
- 01
Your Core Purpose
The thread connecting everything you've been called to create, and why it matters.
- 02
Your Wound & Your Gift — Chiron's Story
The wound you've learned to protect — and the gift waiting on the other side of it.
- 03
How You're Meant to Show Up
Discover how your Human Design type, profile, strategy, and authority work together to shape how you create, decide, and lead. This chapter gives you permission to stop doing it everyone else's way.
- 04
Your Story Is Your Superpower
Your pivotal story isn't just personal history — it's your most powerful brand asset. This chapter connects your lived experience to your nodal transformation arc and reveals exactly why you're the right person to serve the people you're called to help.
- 05
Your Brand Voice & Frequency
Your tone, language, strengths, and the messages only you can authentically own.
- 06
Your Next Aligned Step
The clearest next move based on where you are today, not where you think you should be.
- 07
Your Next 30 Days
Four concrete action steps, each tied to a specific part of your chart.
- 08
Your Brand Mirror Summary
A one-page, shareable summary of your purpose, gift, leadership, voice and I help statement.
“This was so cool and fascinating. I already know a lot about my Human Design and astrology, but The Brand Mirror taught me things I hadn't explored before, especially my North and South Nodes, Chiron, and Incarnation Cross. I loved reading every word.”
How it works
One
Share your birth details
Your date, time, and place of birth. We'll generate your Human Design and natal astrology charts for you.
Two
Tell us your story
After your contact and birth details, answer seven reflection questions: two multiple-choice questions and five written responses about your business, story, audience, and the feeling you want your brand to leave.
Three
Receive your Brand Mirror
A personalized written reading delivered on screen, as a beautifully formatted PDF, and straight to your inbox whenever you need to revisit it.
“The whole Brand Mirror experience felt seamless and intuitive. I loved how it brought astrology and Human Design together in a way I hadn't considered before. My core purpose was spot on, and seeing my own answers woven into the reading made it feel genuinely personal and tailored to me.”
Who wrote it
Carly Ottaway
Carly Ottaway is the author of Coming Home: The Path to Your Favourite Self, host of The Favourite Self Podcast, and founder of Web of Words — an award-winning branding agency that has helped hundreds of entrepreneurs uncover the words that make their businesses unforgettable.
Over the past decade, she's guided founders through brand strategy, messaging, positioning, and visibility. Her approach has never been about handing over a one-size-fits-all strategy. It's about helping people articulate who they truly are, and building a brand with the confidence to match.
The Brand Mirror brings together that decade of branding experience with her work in Human Design, astrology, and identity to create the same kind of clarity her private clients have experienced — now in a format anyone can access.
“Most people don't need a better strategy. They need a brand that finally sounds like the person behind the business.”
“Why am I about to cry reading my Brand Mirror results?! How did you do this? This is amazing. I'm feeling so seen right now.”
“The detail in my Brand Mirror reading is mind-blowing. It's so on point, and I honestly feel so much clarity. I've looked to mediums, psychics, and reiki to help me understand why I am the way I am, but nothing has quite hit like this. You've created something so powerful.”
Ready to see yourself more clearly?
Space for honest answers, at your own pace. A personalized brand reading you'll come back to every time your business starts to feel disconnected from who you really are.
“Holy shit, this is cool. How did you ask four questions and come back with something so detailed and customized? I'm not usually into this kind of self-reflection, but The Brand Mirror was so eye opening. It helped me understand feelings I've been having in both my business and personal life.”
“The Brand Mirror is SO good. I got chills reading it! The wound section blew my mind — it absolutely nailed it. I loved the action steps too. They helped me see things I couldn't quite figure out in my own head. And ‘regal’ as my brand voice? I'd never thought of it that way, but I love it. I'm obsessed with this.”
Testimonials reflect each customer’s experience at the time. The current quiz includes seven reflection questions, in addition to contact and birth details.